The Stop & Shop - Giant Family Foundation announced that its annual golf classic, held on August 30 at four golf courses throughout Massachusetts, raised more than $1 million for local-area charities serving families and children. In seven years, this event has raised more than $7 million for charity.
The Stop & Shop Giant Family Foundation Golf Classic kicks off Deutsche Bank Championship week each year by hosting the golf event and securing support from national and local vendor partners to continually reach new milestones in money raised. The end result is a larger contribution to charities that directly benefit families and youth in the communities served by Stop & Shop Supermarkets and Giant Food (Landover, MD).
This year's Stop & Shop - Giant Family Foundation Golf Classic was held at four Massachusetts and Rhode Island golf courses: TPC Boston in Norton, Mass.; Black Rock Country Club in Hingham, Mass.; Brae Burn Country Club in West Newton, Mass.; and the Golf Club of Cape Cod in East Falmouth, Mass. An evening reception concluded the festivities for all 420 golfers at the TPC Boston.
At TPC Boston, PGA and LPGA TOUR players were paired with the amateur participants. The list of professional players included PGA TOUR professionals Brad Faxon, Brett Quigley, Tim Petrovic as well as LPGA professionals Reilly Rankin, Nancy Scranton and Vicki Goetze Ackerman.
'The Stop & Shop - Giant Family Foundation Golf Classic continues to be a great vehicle to help us raise money for so many deserving charities,' said Mark McGowan, President of Stop & Shop's New England division. 'Through the generous support of our vendor partners, we are able to make significant contributions to the communities we serve and impact the lives of many families and children.'
In 2009, the Foundation launched a Food Bank program focused on children. In its second year, the program will support food banks served by Stop & Shop and Giant Foods with $500,000 worth of grants.
In addition to this year's Golf Classic, Stop & Shop conducted a food drive at its Mansfield, Mass., store on Wednesday, September 1. Customers were invited to donate canned and non-perishable food items or make cash donations to the Greater Boston Food Bank.
On Thursday, September 2, Stop & Shop teamed up with State Street Corporation, another Founders Club partner of the Deutsche Bank Championship, and the PGA TOUR Wives foundation as part of the second-annual 'Healthy Packs' initiative to provide approximately 2,000 pre-packed reusable bags of healthy snack options to children in need throughout the South Boston, Brockton, and Dorchester communities of Massachusetts.
'Stop & Shop continues to be a tremendous partner of the Deutsche Bank Championship,' said Championship Director Eric Baldwin. 'The Stop & Shop - Giant Family Foundation truly embodies the charitable spirit of the Championship and our combined mission of helping children and families. We are very appreciative of their support and commitment as these types of programs enable us to continue to impact well deserving charities.'
Platinum Plus and Platinum sponsors in 2010 include: Edy's Grand Ice Cream, Nestle Purina Pet Care and Nestle USA, Kimberly-Clark, Advantage Sales & Marketing, General Mills, Georgia Pacific, Kellogg Company, Perdue Farms, Apple & Eve, C&S Wholesale, Bimbo Bakeries, Coca-Cola Enterprises, Pepsi, Garelick Farms, Conagra Foods, Ocean Spray Cranberries, Inc., Minute Maid, Campbell's Soup Co., SC Johnson, Turkey Hill Ice Cream, Heinz, Acosta Sales & Marketing and Dr. Pepper Snapple Group.
The Stop & Shop - Giant Family Foundation Golf Classic is part of an overall marketing and community relations program the company undertakes. Fenway Sports Group works closely with Stop & Shop to create a powerful marketing platform that leverages the power of the PGA TOUR and the Deutsche Bank Championship. This unique partnership provides Stop & Shop with a compelling promotional tool resulting in unprecedented participation from vendors and its partners.
'This event continues to grow in popularity and in charitable giving,' said Alex Baldwin, Vice President of Fenway Sports Group. 'Stop & Shop and the Deutsche Bank Championship is a great partnership which exemplifies the importance of community leaders working together to help children and families.'
Keywords: Advertising, Marketing, Stop & Shop.
This article was prepared by Marketing Weekly News editors from staff and other reports. Copyright 2010, Marketing Weekly News via VerticalNews.com.
